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Breathing Life Into a Brand
Since 2016, Medical Marketing Rx has partnered with Texas IPS, a physician-led specialty group, to build and evolve a strong, consistent brand presence. What began as a branding engagement has grown into a full-scale, ongoing marketing partnership that supports Texas IPS in reaching patients, providers, and employees.
Expanding Outreach & Awareness
Beyond brand design, Medical Marketing Rx developed strategic outreach campaigns to connect Texas IPS with both patients and facilities. Through targeted messaging and campaign development, the brand has grown its presence and visibility in a competitive healthcare landscape.
Engaging Employees, Inside Out
Recognizing the importance of internal culture, Medical Marketing Rx created strategies for employee communications, events, and campaigns. These initiatives helped Texas IPS strengthen engagement across their network and reinforce a sense of connection and purpose among staff.
A Digital Platform Built to Breathe
Medical Marketing Rx also designed and developed the Texas IPS website, ensuring it not only reflected the brand visually, but also delivered measurable impact through:
+ Copy strategy aligned to patient and provider needs
+ SEO optimization to boost search visibility
+ Accessibility best practices to ensure inclusive user experience
+ Brand expansion through thoughtful digital storytelling
Through this multi-year collaboration, Texas IPS has evolved into a brand that patients trust, providers recognize, and employees are proud to represent. From clinic materials to digital platforms, Medical Marketing Rx has helped Texas IPS grow with a unified, strategic, and scalable marketing foundation.
